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Liudmila Arcimavičienė

Liudmila Arcimavičienė

Associate Professor, Dr.  

Address: Universiteto 5, LT-01513 Vilnius.

Telephone: +370 5 2687271



Research interests

  • Critical discourse analysis
  • Critical metaphor analysis
  • Media discourse
  • Political discourse



  • English for Academic Purposes and Research (C1)
  • Introduction to Political Discourse (BA)
  • EU Policy: language and debate (BA)
  • Discourse Analysis (MA)



  • Arcimavičienė, L. 2010. Morality models in public discourse: a cross-linguistic analysis. Vilnius University Publishing House.


Research publications 



  • Arcimavičienė, L. 2010. Morality models through metaphors in media political discourse: a cross-linguistic perspective. Saarbrucken: Lambert Academic Publishing. ISBN: 978-3-8383-7016-3, 184 p.



  • Arcimavičienė, L. 2017. A. Musolff, Political Metaphor Analysis: discourse and scenarios. London: Bloomsbury Academic, 2016. Pp. 194. ISBN: 978-1-4411-6066-0 (paperback). In Language and Cognition. Cambridge University Press. DOI:


Research articles

  • Arcimavičienė, L. (2020). Metaphor, identity and conflict in political discourse. In Language of Conflict: Discourses of the Ukrainian Crisis (pp. 45-65). Bloomsbury Academic Publishing: London and New York. DOI: 10.5040/9781350098633.
  • Arcimavičienė, L. (2020). Values and targeting metaphors combined with populist sentiment in the foreign policy narratives of Donald Trump, Hassan Rouhani and Sergey Lavrov. In Metaphor in political conflict: populism and discourse (pp. 143-175). Ediciones Universidad de Navarra. EUNSA. ISBN: 97884-313-3467-3.
  • Arcimavičienė, L. (2020). The polarity of collective identity in diplomatic discourse: legitimacy by metaphor. In Euro-American Relations in the Age of Globalization: Risks and Opportunities (pp. 73-97). University of Turin. ISBN: 9788875901653.
  • Arcimavičienė, L. Kriaučiūniėne, R. (2020). Metaphor and Othering in Media Discourse: A Case of Youth Climate Change Protests (pp. 152-168). In Educational, Linguistic and Media Discourses. Cambridge Scholars Publishing. ISBN: 1-5275-5550-X.
  • Arcimavičienė, L., Armonienė, J., Kriaučiūnienė, R. 2019. Lithuanian media and young adults’ health perceptions: socio-linguistic approach. Sports Science, 2019, nr. 2, pp. 56-64. DOI: 10.15823/sm.2019.96.7.
  • Arcimavičienė, L. 2019. Gender, metaphor and migration in media representations. In Migration and Media Discourses about identities in crisis, pp. 137-159. John Benjamins Publishing: Amsterdam. ISBN ISBN 9789027202475.
  • Arcimavičienė, L. 2019. Self and Other Metaphors as Facilitating Features in Populist Style of Diplomatic Discourse: A Case Study of Obama and Putin's Speeches.  In Populist Discourse: International Perspectives, pp. 89-125. Palgrave Macmillan: Switzerland.  ISBN 978-3-319-97387-6.
  • Arcimaviciene, L., Baglama, S.H. 2018. Migration, Metaphor and Myth in Media Representations: The Ideological Dichotomy of “Them” and “Us”. Sage Open, vol. 8 (2), pp. 1-13. DOI: 10.1177/2158244018768657.
  • Arcimaviciene, L., 2016. Commerce metaphor in the EU universities’ mission statements: a critical sociolinguistic analysis. Metaphor and language teaching: proceedings of the V international conference on metaphor in language and thought (Metáfora e ensino de línguas: anais do V congresso international sobre a aetáfora na linguagem e no ensamento), pp. 7-26. ISBN: 9788577582822.
  • Arcimaviciene, L., Jonaitiene, V. 2015. Leadership Styles and Metaphor Use: The case study of presidential New Year greetings. Open Linguistics (1), ISSN (Online) 2300-9969, DOI: 10.1515/opli-2015-0006.
  • Arcimaviciene, L. 2015. EU Universities’ Mission Statements: what is popularised by metaphors, pp. 1-12. DOI: 10.1177/2158244015584378. SAGE. Open Access.
  • Arcimavičienė, L. 2014. Presidential New Year Greetings: What is Implied by Metaphors, Studies About Languages (24), pp. 46-56. ISSN 1648-2824.
  • Arcimavičienė, L. 2013. The US-Russia Spy Swap of 2010 in Media Discourse: What the Commercial Transaction metaphor implies, Discourse, Context & Media (2), pp. 14-21. ISSN 22116958.
  • Arcimavičienė, L. 2012. Western Media Perceptions of the Spy Swap 2010: What Metaphors Construe, Studies About Languages (21), pp. 84-91. ISSN 1648-2824.
  • Arcimavičienė, L. 2011. The Complex Metaphor of POLITICAL ANIMALS in Media Political Discourse: a cross-linguistic perspective, Studies About Languages (19), pp. 95-100. ISSN 1648-2824.
  • Arcimavičienė, L. 2010. Terrorism in Media Political Discourse: from metaphorical expressions to cognitive models, Verbum (1), pp. 7-15. ISSN 2029-6223.
  • Arcimavičienė, L. 2010. Cognitive approach to language teaching. Cultural reality through metaphor: a case-study of birthday wishes, Respectus Philologicus 18 (23), pp. 170-178. ISSN: 1392-8295
  • Arcimavičienė, L. 2009. Turkish Politics through Metaphor: governed by pragmatism, reason, or sentiments? ICSS: Turkey in Transition. Politics, Economics and Society (4), pp. 207-217.



  • Arcimavičienė, L. 2014. Politics, Text and Ideology: What Is Implied by the Use of Language? Vilnius: Vilnius University Publishing House, ISBN 978-609-459-332-1, 80 p.


Conference presentations 

  • The Metaphorical Habitus of the Populace in Diplomatic Discourse: a case study of the 72nd UN General Assembly addresses. The International Conference "In the name of the people: representing the people in the 21st century." University of Navarra, Spain.
  • Violence and metaphor: the complex framing of political identities in diplomatic discourse. PASE 2018. Targeting the Other: Radical Discourses, Hate Speech, and Verbal Aggressions from Interdisciplinary Perspectives. University of Lodz, Poland. 25-27 June, 2018.
  • Conflict, populism and metaphor: the complex framing of political identities in diplomatic discourse. INPRA 2018: 8th international conference on intercultural: pragmatics & communication. Nicosia, Cyprus.  8-10 June, 2018.
  • "Self" and "Other" metaphors as the strategy of persuasion in populist discourse: a case study of Obama and Putin's speeches. 15th International Pragmatics Association: abstracts, Belfast, Northern Ireland, 16-21 July, 2017. 
  • Myth, metaphor and hegemony in the US and UK media discourse: a case study of 2015/2016 EU migration crisis. 8th Łódź Symposium, Department of Pragmatics University of Łódź, Poland. May 15-17, 2017.
  • Migration Narrative in the News Media and Political Communication: The Gendered Use of Metaphor. RaAM 11: Metaphor in the Arts, in Media and Communication, Freie Universität Berlin, Germany, July 1-4, 2016.
  • Metaphors of Self and Other as the strategy of persuasion in political communication: a case study of Obama and Putin's speeches. Studies in English: 10th International IDEA Conference, University of Boğaziçi, Istanbul, Turkey, April 14-16, 2016.
  • Leadership styles and metaphor use: The case study of presidential New Year greetings. NDLP 2015 Department of Pragmatics University of Łódź, Poland, 12-14 April, 2015.
  • Metaphors of SELF and OTHER: a critical socio-linguistic analysis. 2015. 6th International Scientific Conference. Linguistic, Educational and Intercultural Research 2015 (LEIC Research 2015). Vilnius, Lithuania, 17-18 September, 2015.
  • Metaphor Use in the EU Universities’ Mission Statements: a critical socio-linguistic analysis. 5th International Conference on Metaphor in Language and Thought. Belo Horizonte, MG, Brazil, 7-9 October, 2015.
  • Conservative and Labour Parties’ Election Posters in the UK and Lithuania: what metaphors imply. Ad quasi Art. VU, Kaunas Faculty of Humanities, Lithuania, 2014.


Other activities  


Membership in associations 


Popularisation of science

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